Epiphany is this week (January 6), when we celebrate the visit of the Magi.
So... years of travel over lousy roads. sometimes no roads at all, no idea where you are going or when you will arrive, going through foreign countries that might be dangerous or hostile--all for one visit? Just a brief chance worship the King of Kings, leaving presents, and then never seeing Jesus again?
It makes going to church seem like not that big of a deal, even in the bitter cold and snow!