Fonts on the Big Screen

Another snippet from a quirky little book I found on fonts....

There is a downside to being a typographer.  Apparently it is hard to pick a movie.  Matthew Carter gets distracted when he sees the film of errors in type: "How could a story set in a Peru the nineteenth century possibly have a sign on a restaurant door that had been composed in Univers from 1957?  How could the film Ed Wood, set in the 1950s, use Chicago, a font from the 1980s, as the sign at the entrance of the studio?  And how did the props team of a movie set at the start of the Second World War get the idea that it would be okay to print a document in Snell Roundhand Bold, when Carter, watching it in the multiplex, would recognize the face of something he himself created in 1972?”

            The designer Mark Simonson even has a section on his web site (Typecasting) dedicated to filmmakers getting it wrong (Page 66).

~ From Just My Type: A Book about Fonts by Simon Garfield.